Seminar at University of Sri Jayawardenapura

RECENT DEVELOPMENTS AND FUTURE PROSPECTS FOR PRIVATE SECTOR WOOD BASED INDUSTRY IN SRI LANKA

LAKSHMAN WANNIATCHI.BSc
PRESIDENT. WOOD BASED INDUSTRIALISTS’ ASSOCIATION

PRESENT STATUS

* Formal Sector.Legally registered, tax paying. Enjoy several benefits. Tax deductions, raise funds, bid for large orders, negotiate export orders, retain good and competent work force etc.
About 60% of the domestic market . Capacity to expand
          Informal Sector. Owner/Manager type enterprises. Low pay regime compels a talented worker to start own business. Thousands of such enterprises, sometimes not even registered.
           Product Types: Furniture, Flooring, Industrial Brushes, Toys, Doors and Windows, Roofing, Chib Board, MDF etc
           Types of Wood: Rubber, Albesia, Pine, Mango, Alistonia, Mahogany, Teak etc. With diversity of SL’s eco-system, the variety of wood types is very high. Informal sector very active in Moratuwa and remote areas, use unknown wood types too.
Threats Faced:
          Supply.
          Restrictions needed in order to save the country’s depleting forest cover which is below 20%. Saving the natural virginTimber  forest is absolutely necessary. Forest department is committed and seems to do a good job. When we visit the forest over the years, there is less rogue attack. Severe punishment to these rogues is best. No harm can happen to the industry even if some precious tree varieties can be really banned from use.
          Sources Available: The protected forest is just not a source to supply timber.
        Rubber Plantations: In SL Rubber comes only from plantations, big or small they are reasonably well managed. Environment friendly, one of the best timber types for value addition. Supply is regular, one can plan to consume a known quantity within competitive set up. Not a single rubber tree in the protected forest.
        Well Managed Forestry Plantations: Forest Dept. manages relatively large extents of Pine, Micro, Grandis, Teak, Mahogany etc. It’s the mandate of the Forest Dept to maintain these forests profitably.  But we industrialists do not have their annual uprooting plan in order to plan our manufacturing.
        Commercial Plantations: Lately several private companies invested in them. Due to the absence of a regulatory authority, some of these companies exploited the hard earned money of  gullible public investors. Extensive Teak plantations in South American countries are known to exist.
        Home Gardens: This is a very viable concept. At present government red tape causes a big damage to the growth of this sector. Majority of the people tend to resort to bribery to overcome the unnecessary red tape. If I plant a teak tree in my garden and want to harvest in 18 years for around Rs 25,000. what logic is there that I need anybody’s permission to cut my legally owned tree. If there is no restriction on harvesting the tree that you yourself planted, it easily encourages people to resort to home gardening as the climate in SL is extremely favourable and it certainly helps the environment.
So, if it’s the timber supply for value addition, its really not a threat.

Labour

Perhaps the most popularly spoken threat. This applies to every sector of industrial activity. As a developing country, unemployment is expected to be high.  But many of us are claiming labour shortage.
* Foreign Employment. At least 1.4 million people employable here work abroad.
*. Defence Forces: Active Defence, Home guard defence, VIP defence, Asset Defence etc. Over half a million able bodied talentd people are in defence service in a country where the total revenue is below the debt servicing cost.
However, we often see the use of such talent in many productive ventures.
*. Three Wheelers: There are supposed to be 800,000. three wheelers in operation. Mostly youngsters are driven to this sector. Are they productively employed and do they make good return on their investment.
In the absence of monetary benefits, are they driven to illicit acts.
*. Lazy People: In our society, we have lazy people who evade responsibility and just not employable. This number can be at least 200,000. 
*. Militants and Combatants: I think this does not exist now unless they are political stooges. But remember we have to earn their living.
*. Unrecognised and Non prestigious Job Title: This egoistic deficiency in recognising a fellow member in society dispels such potential aspirants to take up training in many a vocational training institute. 
*. White Collar Syndrome: This is fast fading. If the employer ensures a decent pay and privacy of a worker, they come well dressed and go home same way. Skilled people now tend to earn more.

Power & Energy:

          Power cuts are now minimal. Besides unless it’s a particular type of wood industry like MDF or Chip Board, the energy cost is within industry norms. It is only necessary to apply good energy saving methods to dry the wood or run the large machinery. Dust extraction is of high energy cost, but if the dust can be burnt in the timber drying boilers, that waste is somewhat curtailed.
Government & Bureaucracy.
The government may introduce very tough laws to protect the natural forest. Sri Lanka being a tropical country with sufficient rain fall, general growth of fauna is fast. Compared  to many countries in the world, SL remains quite very green. Therefore under these favourable conditions, its only prudent to encourage the people to use their home garden trees and other plantation timbers in the value addition process. When timber supply improves, corruption disappears and the wood products become competitive in the market.Its a good practice to get children to plant a tree on his/her birthday. A mahogany p lant  I planted when I was around 7 years was later sold for a high sum of money.
Taxation Policy.
The tax policy does not seem a threat. Enterprises are required to pay the respective manufacturing taxes such as VAT which is in fact deductible from the the VAT that is payable payable on sales. The corporate taxes are generally manageable at 10% or 28% of the taxable income. What is not manageable in my opinion is the penalty over the slightest delay in paying the taxes. Also the government has allowed  VAT exemption on companies which record below one million  sales per month.
Technology.
          This is perhaps the biggest threat in SL on the growth of the wood industry. A few years ago some Moratuwa carpenters working at my home were surprised to hear that we do not use hand planers, hand saws, hammers and chisels in our furniture factory. To say that SL has many skilled carpenters is not much a saleable idea from industry point of view. Its just amazing to see how a saw milling company in Japan works. (EXPLAIN THE PROCESS) Technology applied in whole of SL is still below the global large scale industry. Highly automated line production ensures uniformity and consistency in general quality of the product. Biggest impact is in the labour cost per unit. Then overheads are much related to the labour cost and the final product value rises steeply.
     
RECENT DEVELOPMENTS.

          LAST TWO DECADES
It is interesting to turn back to the last two decades. What happened, did the industry grow or decline. There were large establishments such a s Borwood, Parquet (Ceylon), Furnifits, Woodplex, Magpek, Simplex, Gold Wood etc. But at the same time companies like Damro, Woodman  Exports,  Merboc etc commenced large scale production. Merboc is a huge consumer of Rubber wood and its impact at the early stages was very adverse on the  survival of many small scale production units which consumed rubber wood. This was a wrong decision on the part of the government to have approved this project because they consume good quality sawable rubber logs to manufacture yet another raw material called MDF. In the scale of value addition MDF fetches a price of around USD 200 per cbm  whereas in the form of furniture the end value is around USD 1,500. Then what about Moratuwa- the traditional centre of wood industry. A few weeks back there was agitation by way of violent protests in the face of their threatened livelihoods. I personally believe its more the technology that pushed them behind. Further, invasion of plastic and metal based furniture caused big damage. From our WBIA we have requested the government to give priority to use locally manufactured wooden furniture before deciding to import substitutes. Moratuwa wood industry got also affected by the rising prices of timber. Due to strict regulatory measures adopted by the state the prices of logs increase. If there would be least regulation on the use of non protected, non forest timber species, higher supply will ensure lower price.
Very Recent Developments.
          It is interesting to notice the many new and trendy furniture establishments springing up lately. Both Singer and Arpico sell massive quantities of wooden furniture, mostly procured from domestic sources. Their growth trajectory was so impressive, on a couple of occasions resorted to import the furniture requirements when the domestic suppliers failed to cope up with the demand. Fortunately for us, that did not become a great success. ( EXPLAIN WHY). Then look at the spread of imported furniture selling in the local market. Whilst it is the duty of the government to safeguard the interests of the domestic furniture industry, it is up to us to face that competition. One way to adapt to the situation is to manufacture similar items here and introduce to the market at a lower price. Remember, importer has to go through several steps of taxation at the point of import. The legally landed cost  of a piece of furniture is nearly double the ex-factory cost of the same. If we can not challenge such imports how can we ever export our furniture. True there are reasons why it is difficult to compete with foreign supplies. (TAKING UP LATER) It is also a very encouraging sign that so many modern baby furniture shops have sprung up. Only a smaller portion of their wooden furniture is imported and the balance is domestically procured. Visit the recently started Mothercare shop at Bambalapitiya. Its just revealing and encouraging. Not really threatening.

FUTURE PROSPECTS
          Let me talk about furniture because I make a living out of it. I will just select one country to elaborate world market position.
          INDONESIA
          Furniture Export value in 2012 was USD 1.95 billion. They expect the exports to grow by 10% to  USD 2.15 billion in 2013. Their main buyers are from USA and Europe. We don’t see any negative perceptions in the minds of these people. They even target to sell furniture in to China assuming that Chinese economic growth raises the living standards of the people and Indonesia hopes to send quality furniture to suit them. We can generalise a situation (of course with a considerable knowledge about the import volumes by developed countries) where the foreign market potential is just unlimited considering  our growth prospects. The domestic market position is very different. Actually due to the growth of the living standards of the people, the marketability increased. But whilst traditional carpenter failed in their strengths, various others filled this gap. Plastic, metal, boards (furniture made out of laminated chip board, MDF and plywood) etc. At the same time new industrial units applying at least some higher technology started to manufacture furniture in large scale. Even small time production outfits using simpler machinery entered in to the field. In other words, the domestic market did not shrink, it was just exploited by those who were better prepared.
Best Case Scenario
          Domestic Market: If the government is ready to encourage domestic manufacturing sector by imposing restrictive conditions on the import of furniture, the volume of domestic furniture that is required thereby would run in to several millions of rupees. This is one area Moratuwa carpenters can fulfill. Foreign exchange saving also will be very helpful to the state. I hope this University can undertake a study to see the viability of this proposal and the economic and social impact that can be made.
          Foreign Exchange: When the country’s exports are worth USD 10 billion, the imports are 20 billion. A trade gap of USD 10 billion a year was too high to ignore. Position of negative trade balance was repetitive regularly during the past too. Therefore it is really necessary for the government to reverse this import/export formula. The Finance Ministry is making every effort to achieve this eventuality. So, by increasing our export volumes, not only we industrialists are benefited but even the country will benefit.  
                                                                                           
CONCLUSION

          Despite great prospects both in the foreign and domestic markets there are several reasons as to why we can not develop our industry.
        1. Availability of timber: Position of Rubber wood is favourable as of now. By now everybody knows the necessity of chemical impregnation and kiln drying. However, the supply of other timbers is very irregular mainly because of unnecessary legal restrictions.
        2. Imported inputs: The average imported input cost in rubber wood furniture is much higher than the cost of timber. This is mainly because there are various taxes and duties payable when importing finishing materials, sanding paper, furniture fittings, upholstery materials etc. This becomes the main obstacle on the export of rubber wood furniture.
        3. Technology: When proper technology is not applied, the labour cost increases and quality consistency fails.
        4. Labour: This is not properly understood. If cleaner and sophisticated working conditions can be offered, this industry can afford to pay higher salaries  than in the garment sector. Skill is not important, one must be reasonably intelligent and willing to work.